Next up messages.
Messages is how many of us communicate with people most important to us.
And now we're using it more than ever.
Compared to just a year ago, we have a record number of users sending a record number of messages.
And we've seen people use messages more and more to keep in touch with our closest groups.
This year, we're introducing a new way to stay connected with your most important conversations, giving you new ways to express your identity with emoji, and making big changes to how we communicate in groups.
To tell you more, here's Stacy LASIK.
Thanks, Craig.
First, let's get started with conversations.
From the beginning, Messages was designed to make it really easy to get your newest messages.
With so many active conversations, sometimes it can be tough to get the ones that are most important to you.
So we are introducing a new way to let you stay connected to your most important conversations by letting you pin them at the top of your list so that you can always get to them.
And you can see messages as they come in with a beautiful animation on the pin.
Next, let's talk about expressing yourself with emoji.
There are over 1 trillion ways to customize your identity with emoji, and I was 14, we're adding even more ways to create your look.
Over 20 new hair and headwear styles to let you reflect your hobby, profession and personality.
We've also added something that's even more relevant today, face coverings and we're adding more age options to my favorite way of using emoji.
Is with emoji stickers, and now we have three brand new emoji stickers that let you send a hug, a fist bump or even a blush to your friends.
Last let's chat about groups.
When you're talking to a group sometimes there's so much going on it can be hard to keep track of the conversation.
So this year we're gonna help you bring order to the chaos.
First, we're adding in line replies that let you reply directly to a specific message.
You can view replies in a full conversation or.
You can view them as their own threads you can focus in on this specific topic.
To make it even more clear who a message was meant for.
We're introducing mentions.
With mentions, you can just type someone's name to direct a message to them.
And now you have the ability to only be notified when you're mentioned in the group conversation.
And check out the top of this conversation with an all new design for how groups appear.
It lets you see all the members of your group where the most recently active people are showing largest.
And for the first time ever, you can create a unique visual identity for your group by setting a group photo Customizing your groups look with an emoji.
Inside the conversation.
You see group members photos around the image.
Of course it looks great as a pin.
You know who's most recently commented in the group because their photo will appear around the outside of the pin.
And that's what's coming to messages in iOS 14.
All new PIN conversations, fun updates to emoji and powerful improvements to groups.
