Samsung Rollable OLED Is Changing Automotive Design
Speaker 1: Samsung is one of the heavy hitters in OLED technology. Look at the phone in your pocket, and there's about a 50% chance that Samsung made that screen and that technology is coming to the car very soon.
Speaker 1: This is the latest generation of that technology. It's Samsung's flexible rollable OLED display technology. And this screen right here rolls up into a package that's about the size of a chunky highlighter, and that means that it takes up less space [00:00:30] in your car, it weighs less, which in a world of EVs means more efficiency and more range. So the color balance is off a little bit, it's a little blue, but this is a prototype in this very early days, and I'm told that as we get closer to an actual production display, it'll get better. So this display technology is around 30% thinner than the previously illustrated rollable display technology, which you can see over on this large display over here with the rest of Samsung's OLED technology. So we've got a screen right here, [00:01:00] which uses the previous generation, and it's showcasing both its ability to roll the display in and out, but then you can also fold the display, which you can see down at the bottom.
Speaker 1: Now I know what you're thinking. You may be a bit of a Luddite, and you're thinking to yourself, why do I need all of this technology in my vehicle? Well, it's exactly for people who don't need a display all the time. This way you can get a small and unobtrusive display when you're driving with low distraction. But when you're sitting and charging your [00:01:30] electric car for 30 minutes on a road trip, you can fold that screen out and get a big old display for watching movies, playing games, or whatever you need to do until it's time to get back on the road. Now, rollable OLEDs are cool and flashy, but we're already starting to see OLED technology show up in cars today. For example, this Round Ed display may look familiar if you've seen the interior of the new Mini Cooper, which uses this exact display for its main center screen.
Speaker 1: We'll also start to see more things like curved displays that automaker start stretching the screen [00:02:00] more and more towards pillar to pillar. Now, one of the reasons that OLA technology is just now making into the cars is that up until now, it's been expensive and also the requirements for a screen in a car are very different from the requirements of a screen that lives in your pocket, for example. But there are also advantages. You can learn more about the specific advantages of OLA technology for cars and the vehicles that are using it today over on cnet.com.
First Look at Rabbit R1 Mobile AI Device
Up Next
First Look at Rabbit R1 Mobile AI Device
The Quirky, Cool and Unusual at CES 2024
The Quirky, Cool and Unusual at CES 2024
Best of Show: The Coolest Gadgets of CES 2024
Best of Show: The Coolest Gadgets of CES 2024
Honda's 0 EVs Are the Best Looking Concepts at CES 2024
Honda's 0 EVs Are the Best Looking Concepts at CES 2024
Dolby's New Atmos System Lets You Place Speakers Anywhere in the Room
Dolby's New Atmos System Lets You Place Speakers Anywhere in the Room
These Are the Biggest Trends of CES 2024
These Are the Biggest Trends of CES 2024
This Smart Ring Shines: Living With the Evie at CES
This Smart Ring Shines: Living With the Evie at CES
The Best Mobile Tech We Saw at CES 2024
The Best Mobile Tech We Saw at CES 2024
We Tried Out Sony's Industrial VR Headset, Complete with Flip-Up Visor
We Tried Out Sony's Industrial VR Headset, Complete with Flip-Up Visor
The Coolest Car Tech at CES 2024
The Coolest Car Tech at CES 2024
Tech Shows
The Apple Core
The Apple Core
Alphabet City
Alphabet City
CNET Top 5
CNET Top 5
The Daily Charge
The Daily Charge
What the Future
What the Future
Tech Today
Tech Today
Cooley On Cars
Cooley On Cars
Carfection
Carfection
The Apple Core
The Apple Core
Alphabet City
Alphabet City
CNET Top 5
CNET Top 5
The Daily Charge
The Daily Charge
What the Future
What the Future
Tech Today
Tech Today
Cooley On Cars
Cooley On Cars
Carfection
Carfection
Latest News
If Apple Makes Siri Like ChatGPT or Gemini, I'm Done
If Apple Makes Siri Like ChatGPT or Gemini, I'm Done
Bose SoundLink Max Review: How Does It Compare to the Cheaper SoundLink Flex?
Bose SoundLink Max Review: How Does It Compare to the Cheaper SoundLink Flex?
Hands-On With Huawei's Pura 70 Ultra
Hands-On With Huawei's Pura 70 Ultra
I Tried Three Fitness Apps to Help My Postpartum Recovery
I Tried Three Fitness Apps to Help My Postpartum Recovery
How Many Times Did Google Say AI at I/O 2024?
How Many Times Did Google Say AI at I/O 2024?
I Tried Google's Project Astra
I Tried Google's Project Astra
Everything Google Just Announced at I/O 2024
Everything Google Just Announced at I/O 2024
Google Introduces Gemini AI Upgrades to Gmail and Chat
Google Introduces Gemini AI Upgrades to Gmail and Chat
Google Brings Multistep Reasoning to Search
Google Brings Multistep Reasoning to Search
Project Astra Revealed at Google I/O
Project Astra Revealed at Google I/O
If Apple Makes Siri Like ChatGPT or Gemini, I'm Done
If Apple Makes Siri Like ChatGPT or Gemini, I'm Done
Bose SoundLink Max Review: How Does It Compare to the Cheaper SoundLink Flex?
Bose SoundLink Max Review: How Does It Compare to the Cheaper SoundLink Flex?
Hands-On With Huawei's Pura 70 Ultra
Hands-On With Huawei's Pura 70 Ultra
I Tried Three Fitness Apps to Help My Postpartum Recovery
I Tried Three Fitness Apps to Help My Postpartum Recovery
How Many Times Did Google Say AI at I/O 2024?
How Many Times Did Google Say AI at I/O 2024?
I Tried Google's Project Astra
I Tried Google's Project Astra
Everything Google Just Announced at I/O 2024
Everything Google Just Announced at I/O 2024
Google Introduces Gemini AI Upgrades to Gmail and Chat
Google Introduces Gemini AI Upgrades to Gmail and Chat
Google Brings Multistep Reasoning to Search
Google Brings Multistep Reasoning to Search
Project Astra Revealed at Google I/O