[MUSIC].
The first time I was able to say, Alexa, play music.
And it started to play music.
That wow moment came, actually, very early in our involvement.
The ability to see what the interaction would feel like.
To be able to ask for something with voice and hands-free way.
And have the result taken without you having to touch a screen was an amazing moment, actually Voice computing is taking over and Alex says a big reason why.
I got a rare opportunity to visit Amazon headquarter in [UNKNOWN] to talk to some of the [UNKNOWN] figuring out how to make Amazon voices systems smarter, more conversational, and ultimately more like a person.
We've really done more in personality space based up of customer
Costumer demands.
So for costumers who really lean into this kind of interaction, we wanted to make sure that we were giving a delightful response.
We wanna bring the same simplicity we afford in control today to things like discovering what products work with Alexa, purchasing those products, setting up those products, and then using those products.
I think you'll see us work hard on simplicity.
But I think about that voice controlled environment being prevalent every
Everywhere and available to everyone.
So when you go to your hotel room, you'll use voice to control everything that was going on on your hotel room And hopefully it will be personalized and [UNKNOWN] similarly in the workplace, in public places and in restaurants.
In cars, voice will become the predominant way that we interface with a lot of technology, it won't replace screen
[UNKNOWN] They won't replace lot of things you do analog today.
But it will certainly compliment them and I think [UNKNOWN] everywhere.
In terms of the smartphone, [UNKNOWN] was sort of become fabric in the home I think that the other side of that equation is that extending control to many more product
I don't think you have to go ten years into the future to see the voice control, self driving cars and everything else.
Amazon may have big plans for Alexa, but those come with big challenges, too.
The Echo's microphones, which are always listening for the wake word, Alexa.
Dot have made some people worry about privacy.
Plus, Amazon faces increased competition from the Google Home, Apple HomePod, and a smart speaker planned from Samsung.
So, it's still new.
It's still ambiguous.
It's still exciting.
There are still myriad challenges that, on the surface, we don't know how to solve yet.
I think there's a lot of work left to be done here.
I think this is just the beginning of an entire industry.
[MUSIC]
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