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Bollinger bails on its big, boxy B1 and B2 EVs to focus on commercial vehicles

That six-figure price tag and those niche looks were always going to be a tough sell, but competition now is tougher than ever.

Production-intent Bollinger B2
Enlarge Image
Production-intent Bollinger B2

Bye, big boxy boy.

Bollinger

Way back in the before-times, when Bollinger debuted its concepts for bulky, blocky utilitarian off-road EVs, I got pretty excited. What's not to love about something that looks like a cross between a and a classic Land Rover ? Unfortunately the love affair fizzled out when Bollinger proposed pricing in the six-figure range for its B1 and B2.

Apparently I wasn't the only one soured on the company's plans. According to an announcement made on Friday, it would appear the folks at Bollinger are bailing on consumer-focused models, at least for now. Instead, the company will focus on its Chass-E commercial-grade vehicles.

"We started Bollinger Motors in 2015 with a dream and a desire to make the best trucks possible," said Robert Bollinger, CEO of Bollinger Motors, in a statement. "We've put countless hours of hard work and passion into making something that makes us proud. However, today, we're postponing the consumer trucks' development and shifting our focus to commercial trucks and fleets."

Back when Bollinger initially announced its truck and SUV, there weren't many electric pickups or SUVs on the horizon, and the world seemed like a rosier place. Fast forward to 2022, and we have electric trucks coming in hot from and GM, as well as from other startups like Rivian.

People who placed deposits on Bollinger vehicles will have those deposits refunded, though the timeline for that hasn't been made clear.

Production-intent Bollinger B1 and B2 look a little less edgy

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Watch this: Bollinger B1 and B2 are 614-horsepower electric beasts
Kyle Hyatt Former news and features editor
Kyle Hyatt (he/him/his) hails originally from the Pacific Northwest, but has long called Los Angeles home. He's had a lifelong obsession with cars and motorcycles (both old and new).
Kyle Hyatt
Kyle Hyatt (he/him/his) hails originally from the Pacific Northwest, but has long called Los Angeles home. He's had a lifelong obsession with cars and motorcycles (both old and new).

Article updated on January 14, 2022 at 7:00 AM PST

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Kyle Hyatt Former news and features editor
Kyle Hyatt (he/him/his) hails originally from the Pacific Northwest, but has long called Los Angeles home. He's had a lifelong obsession with cars and motorcycles (both old and new).
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