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Apple Store down ahead of 'Spring Loaded' event

iPad Pro and iMac updates are expected during Tuesday's event.

Sean Keane Former Senior Writer
Sean knows far too much about Marvel, DC and Star Wars, and poured this knowledge into recaps and explainers on CNET. He also worked on breaking news, with a passion for tech, video game and culture.
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Sean Keane
Apple Store Down

The Apple Store was unavailable Tuesday, as the company geared up for its event.

Screenshot by Sean Keane/CNET

The Apple Store went offline Tuesday, hours before the start time of the company's "Spring Loaded" event. The event begins at 10 a.m. PT(1 p.m. ET/6 p.m. GMT/3 a.m. Wednesday AEST), and is expected to focus on iPads and iMacs.

"We'll be right back," the message says. "Updates are coming to the Apple Store. Check back soon."

The store going down is part of Apple's traditional buildup to events, as it prepares to add fresh products to its lineup. You'll be able to access it again after the event, and likely be able to preorder the newly announced devices.

Spring Loaded is Apple's first big event of 2021, and it's being streamed on the company's website as Apple continues its all-digital announcement strategy amid the coronavirus pandemic. Its Worldwide Developers Conference, which is starting on June 7, will also be a virtual-only experience.

Watch this: What we expect from Apple's 2021 Spring Loaded event