Brooklyn gets fruity
Apple's event was at the beautiful Howard Gilman Opera House at BAM, the Brooklyn Academy of Music in downtown Brooklyn.
The event is over, but we've updated many of the photos that follow with the latest information. If you want more details, check out everything Apple just announced. If you want to relive Apple's announcements on-stage, see the executives and CNET's editors in action, and cap it with a little Lana (Del Rey), read on.
New Apple MacBook Air
The first product Apple introduced was a new MacBook Air computer. It starts at $1,199 (£1,199, AU$1,849) and ships Nov. 7.
Its biggest upgrade over the original Air is a Retina display, as well as Touch ID and other features inherited from modern MacBook Pros.
Apple Mac Mini starts at $800
The company also introduced a new version of its small Mac Mini computer, starting at $799 (£799, AU$1,249) and also available Nov. 7. That's a lot more expensive than the original, which debuted in 2014 (!) for $500.
The new model gets new four- and six-core, eighth-gen Intel processor processors, up to 64GB of RAM and a sleek new space gray finish. Apple has also added up to 2TB of solid state storage, Gigabit Ethernet, four Thunderbolt 4 ports, and two UBA-A inputs. You can also upgrade it to a 10GB Ethernet port. It retains the HDMI input of previous models, too.
Apple iPad Pro 2018
The third and final big product announcement was an upgraded iPad Pro. It starts at $799 (£769, AU$1,229) for the 11-inch model and a 12.9 inch model for $999, again shipping Nov. 7.
The home button is gone, replaced with Face ID unlock, the same system used on the newest iPhones. The new iPad is smaller and lighter, with a thinner bezel, but also a lot more powerful. It also uses a USB-C connector, replacing the older version's lightning port, but drops the headphone jack. The Apple Pencil has been updated too.
Brooklyn Cook-in
Those three products are the top-line news, but the event lasted around 90 minutes. It was packed with details and images in classic Apple fashion. If you want to relive it now, here's where to start.
In preparation for the product announcements, Apple CEO Tim Cook takes the stage.
Macs are first up
The first product Cook discusses is the Mac computer.
Apple event
Cook talks about Mac's installed base.
MacBook Air in an envelope
Cook says people love his company's products. Especially the MacBook Air. Some critics have accused Apple of mailing it in the last few years.
New MacBook Air has a retina display
So Cook responds by finally announcing a new MacBook Air. The biggest extra is a retina display, featured on most of Apple's other computers.
New MacBook Air
We're not gonna spend time captioning most of the rest of these images. You get the idea. Again, if you want more info, check out CNET's continuous, and growing, coverage.
New MacBook Air
New MacBook Air
New MacBook Air
New MacBook Air
New MacBook Air
New MacBook Air
New MacBook Air
New MacBook Air
New MacBook Air
New MacBook Air
New MacBook Air
New MacBook Air
New MacBook Air
MacBook Air features
Apple Mac Mini 2018
After the new Air, Apple dished out the details on the new version of its tiny desktop PC, the Mac Mini. It's black now.
Apple Mac Mini 2018
It's five times faster than its (ancient) predecessor.
Apple Mac Mini 2018
Apple Mac Mini 2018
Apple Mac Mini 2018
Apple Mac Mini 2018
Apple Mac Mini 2018
Apple Mac Mini 2018
Apple Mac Mini 2018
Apple Mac Mini 2018
Nice store
In between product announcements, Apple touted its retail stores.
Apple retail stores
Outside the Big Apple there's plenty of big Apple stores.
Apple iPad sales
Back to new products. In preparation Tim Cook talks up sales of iPads...
Apple iPad sales vs. computers
...and compares them to notebooks.
Apple iPad Pro 2018
Here's that new iPad Pro again.
Apple iPad Pro 2018
The new iPad Pro is the first to get Face ID.
Apple iPad Pro 2018
With Face ID, there's no home button.
Apple iPad Pro 2018
A closeup of the Face ID camera and sensor array.
Apple iPad Pro 2018
Apple iPad Pro 2018
It also supports new gestures.
Apple iPad Pro 2018
Despite having the same screen size as the original, the new iPad Pro is physically much smaller.
Apple iPad Pro 2018
Apple iPad Pro 2018
Apple iPad Pro 2018
Apple iPad Pro 2018 keyboard folio
Apple iPad Pro 2018
Apple iPad Pro 2018 pencil
Apple iPad Pro 2018 pencil
Apple iPad Pro 2018 USB-C
Apple iPad Pro 2018 faster
Apple iPad Pro 2018 faster
Apple iPad Pro 2018 battery
Apple iPad Pro 2018 chip
Apple iPad Pro 2018 chips and speed
Apple iPad Pro 2018
Apple iPad Pro 2018 features
Apple iPad Pro 2018
Apple iPad Pro 2018
Apple iPad Pro 2018
Apple iPad Pro 2018 photoshop
Apple iPad Pro 2018 photoshop
Apple iPad Pro 2018 photoshop
Apple iPad Pro 2018 photoshop
Apple iPad Pro 2018 photoshop
Apple iPad Pro 2018 price
Apple iPad 2018 lineup
Apple event 2018 Lana Del Rey
Apple ended its event with the musical stylings of Lana Del Rey.
Apple event 2018 Lana Del Rey
Lana Del Ray jokes that "they told us not to swear so for that reason I can't tell you the name of the upcoming album." But the song she sings is from "How to Disappear."
That's it for Apple's event. But maybe you can't get enough of photos. Just for you we dial back the time machine to a couple hours ago...
Back in time: Apple event CNET crew
The photos you just saw were from the current event. But let's go back in time, to the event before the event, when CNET's crew got prepared. With tacos. From left to right: Dan Ackerman, Shara Tibken, Sarah Tew, Mark Licea, Nic Henry and Scott Stein.
Taco Tuesday
It was the breakfast of champions.
Not a block party
Post-tacos, our heroes head over to BAM. Apple has taken over the neighborhood for iPads.
Apple event badges
"There are multiple designs for the badges, though all reporters have some version of a red one," says Shara Tibken, one of CNET's reporters on the scene.
By invitation only
Security and Apple employees are available to check in guests.
Admission
Of course attendees can use their iPhones to prove their identities.
Badges in Brooklyn
Physical badges are so much cooler though.
Film crew
Nic on the podium, ready for action.
More doors
Inside the lobby.
Hair Force One
Apple's head of software, Craig Federighi, chatting with people before the event.
Nice digs
Inside the opera house before the event.
From the balconies
Getting ready for the show.
See ya later Apple....
That's it for now from Brooklyn. Stay tuned to CNET right here for more updates, hands-on impressions and more.