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Twitter and Snapchat team with Fox to show World Cup highlights

The social networks will show every goal scored, game recaps and stream live programming of this year's biggest sporting event from Russia.

Terry Collins Staff Reporter, CNET News
Terry writes about social networking giants and legal issues in Silicon Valley for CNET News. He joined CNET News from the Associated Press, where he spent the six years covering major breaking news in the San Francisco Bay Area. Before the AP, Terry worked at the Star Tribune in Minneapolis and the Kansas City Star. Terry's a native of Chicago.
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Terry Collins
2 min read

As competition between social networks to show sports intensifies, Twitter and Snapchat are the big winners when it comes to the World Cup. 

FIFA World Cup final - "Germany v Argentina"

Twitter and Snapchat will provide exclusive highlights showing whether Germany can repeat as World Cup champion.

 Getty Images

The two social networks said Tuesday they're partnering with Fox Sports to provide exclusive highlights from the 2018 World cup in Russia. Twitter will not only feature every goal scored from all 64 games just moments after they happen, the platform will also air game previews, recaps and live programming from Moscow's Red Square featuring US soccer greats Landon Donovan and Alexi Lalas.   

Snapchat will offer similar content from Fox's coverage by producing "Our Stories," videos featuring exclusive behind-the-scenes highlights, graphics and reactions from soccer fans across the globe.  

Twitter, Snapchat and Facebook were reportedly last summer offering tens of millions of dollars to have streaming rights for the month-long World Cup, which starts on June 15. The three social networks already stream several sports ranging from Major League Baseball, college football and basketball and, of course, soccer. Fox paid a reported $400 million for multiyear rights to air the World Cup in the US, a nation that will not field a team in the tourney for the first time since 1986.  

The 2014 World Cup Final was viewed by more than 25 million people in the US, according to Nielsen, making it the most-watched soccer match in the country's history.

The partnerships with Twitter and Snapchat provides the network to show its coverage beyond TV screens to computers and mobile devices, said Fox Sports executive Alexis Ginas in a statement.

"We'll immerse fans in the 'beautiful game' even further through our experts and fun, creative content from Moscow," she said.

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