Sinemia's $4.99 one-movie plan takes on MoviePass with plans starting today

Since a rising tide lifts all marketing boats, Sinemia's using MoviePass' current media popularity to launch a counteroffensive.

Lori Grunin Senior Editor / Advice

I've been reviewing hardware and software, devising testing methodology and handed out buying advice for what seems like forever; I'm currently absorbed by computers and gaming hardware, but previously spent many years concentrating on cameras. I've also volunteered with a cat rescue for over 15 years doing adoptions, designing marketing materials, managing volunteers and, of course, photographing cats.

Expertise Photography, PCs and laptops, gaming and gaming accessories

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Lori Grunin

May 4, 2018 7:06 a.m. PT

screen-shot-2018-05-04-at-10-02-56-am — Screenshot by Lori Grunin/CNET

Sinemia, a less-hyped competitor to MoviePass in the movie-theatre subscription game, is taking advantage of MoviePass' recent notoriety by putting its subscriptions on sale.

MoviePass resurrected its fan-favorite $10 monthly movie-a-day Ultimate subscription, but its recent change to limit your viewing to once per movie still stands.

The company certainly isn't afraid to try new things. But that can backfire on it, since a lack of stability in offerings could send people into wait-and-see mode. They might even assume many of the subscription packages won't last -- a concern raised by our resident Cheapskate.